Sunday, 14 October 2012

Creative Customers No. 1 ~ Madeleine Lee

For a while I have had an idea of writing a little series of posts about some of the talented and creative customers that I meet (in person and online via my website).  I am always intrigued and often amazed by the wonderful businesses out there and love to know how customers use the items that they buy from me.  Many purchase trims and haberdashery to finish beautifully made fashion pieces and home accessories, some are fellow dealers buying to sell on to their own customers.  I also have a growing list of customers who buy Jeanne d'Arc Living magazine and books for inspiration and a love of the French Nordic style that I also share...

Madeleine Lee is one such customer...we have never met in person but I know that if we did we would click immediately as we have done via email.  Madeleine is Creative Director of Swedish Interior Design and a UK ambassador for Swedish fashion label Ewa I Walla.   She also writes a Swedish cooking blog!  I would love to share with you some photos of Madeleine's home and her business ~ I think it is just beautiful....

I asked Madeleine where her inspiration came from and why she started her is her reply...

"My mother is Swedish and we spent our holidays in Sweden -  I have always brought the country that I love into my home.

My husband and I started Swedish Interior Design seven years ago.  It started with an 1800's antique sleigh that my father bought us for a Christmas gift that we turned into a sofa and we then decorated our Victorian apartment in Hove with antique Swedish furniture. 

Everyone who visited asked us where they could get the stunning Swedish pieces and Mora clocks , so we thought we'd give it a go as a business and Swedish Interior Design was born.  My vision was always built around creating a lifestyle - one that we live every day surrounded by beauty, art and craftsmanship.  We use our home as the showpiece for what we do and our design ideas.  Each room has a different theme - the fairy tale white bedroom, grand Gustavian living room, country folk art kitchen, Swedish grey office, country manor house hallway etc.

We also launched a specialist bespoke workshop crafting amazing one off beds, armoires, mirrors, dressing tables, server tables and much more in antique wood with special finishes. We also make beautiful rugs and runners from antique hemp linen and soft furnishings using antique lace that we collect in Sweden.

We have around 50 antique Mora clocks in stock ~ the largest selection in Europe!  We have a beautiful 2220sq ft showroom and specialist workshop in Brighton and ship to customers all over the world."

Madeleine can be found at her interiors blog, home & fashion blog and also her cooking blog (very busy lady!)

If you want to see more photos of Madeleine's beautiful home take a look at her website and blogs.  

....saving up for a Mora clock and Gustavian bench!

I am now researching Creative Customer No. 2 ~ watch this space!

Until next time,
Ali x


  1. Wow, what a stunning home. I am green with envy. Alas reading about such beautiful furnishings is the nearest I will get to it, but a lovely way to spend time daydreaming!

  2. oh I look at these pics and suddenly my little bit of paint-splashed Dorset looks a tad underwhelming...sigh...

  3. Oh My goodness, what a beautiful home; I want to live there! Thankyou for sharing and looking forward to creative customer number 2.


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